KM_Contact.jpeg

Photo by: Niko Potton

Areas of Expertise

Print Design
Branding
Web Design
Print Production

Let’s work together

I am a self-described graphic design and production maven. The word maven comes from the Yiddish meyvn, meaning "one who understands." But to be a maven, you must do more than just understand a topic; you must also know its ins and outs. Mavens are often the people you turn to as experts in a field, but one does not become a maven overnight. That kind of experience comes with an accumulation of knowledge, expertise and discipline acquired over many years.

After spending thirty vibrant years working in some of Vancouver’s most esteemed and celebrated studios, including The Design Works (now Letterbox Design), Høy Jacobsen & Co., Hyphen Communications and Toolbox Design, I am delighted to be back designing in my hometown of Victoria. I bring my extensive skills and abilities to deliver intentional and values-based design and production with a lighthearted, collaborative and thoughtful approach. I would love to help express your brand vision for your new or existing organization, business or project. If a refresh of your brand or design of a new project is what you are after, please reach out and let’s discuss your next adventure.

I acknowledge with gratitude and respect that I work, live and play on the ancestral, traditional and unceded territory of the lək̓ʷəŋən peoples represented by the Songhees and Esquimalt Nations and the W̱SÁNEĆ peoples represented by the Tsartlip, Pauquachin, Tsawout, Tseycum and Malahat Nations.


Testimonials

“I love working with Karie! In the past two years, she’s worked closely with the Kidney Foundation to create our last two impact reports, the Kidney Cans branding and the Kidney Wellness Hub microsite and support materials. She listens carefully to our needs and ideas and always comes up with solutions and concepts that address everything we discussed and exceeds all goals and objectives. She is able to work with our existing brand and expand it into a fresh look for each Foundation project with a cohesive theme. Karie is very professional, works quickly and collaboratively, and communicates clearly. I highly recommend her to anyone looking for an independent, experienced and all-around "‘fun-to-work-with” designer. She delivers on all aspects of our expectations.

Deborah Tucker
Marketing Director, Kidney Foundation BC & Yukon Branch

“I worked with Karie for a website refresh and couldn’t be happier with the experience. The knowledge, clarity and vision she brought to the project made me – a 30-year businessman – feel absolutely elated. When it came to my brand and designing a new website, I didn’t have a vision or understanding of where it should go; I knew I could trust Karie completely and she very quickly pinpointed the right direction. The look and feel are elegant and dynamic. The feedback I consistently receive from clients is that 'the site is beautiful and easy to use.' Karie loves what she does, and it shows. If you are thinking about moving forward with your business and having your brand refreshed or redesigned, get in touch with her to start the conversation and get her creative mind in motion.”

Stephen Morris
Principal, Stephen Morris Realtor

“Working with Karie has been a delight, a pleasure and a gift! She is an exceptionally talented designer and communicator with a great sense of humour. I really appreciate and enjoy her collaborative approach. Karie’s professionalism and attention to detail and guidance on the design and production of Sea Forest Suite items, including the Guest Manual, Artworks on Display booklet and various promotional materials have been an essential part of the success of the Suite and the Live-in Gallery. Karie’s input is invaluable to staying true to the design and language of my brand.”

Sabina Hill
Principal, Sabina Hill Design Inc.

"Karie is very skilled at helping you get your message out; she has an amazing eye for detail and helps keep you on brand. She is an invaluable resource to any project and is always willing to go above and beyond to research and find potential solutions that work for you. Karie is a wonderful teacher who generously shares her knowledge and skills to help you manage your project in-house yet always remains present should you need a helping hand."

Teresa Atkinson
Volunteer Leader / Community Builder /
Patient Advocate
Kidney Foundation BC & Yukon Branch

"I have so much praise for Karie’s design services. This is my second design project working with her. She guided me through the redesign of my new website with expertise, patience and kindness. Her attention to detail was impeccable. Karie’s clear vision, design sensibilities and a keen awareness of current trends have created the most beautiful website for my company, Island Bliss. She has melded all the components of my business into a streamlined and dreamy website. I can’t count the number of compliments I have received from new and old clients since launching the new website. The site has enabled me to reach a larger audience and increase my occupancy rate and was instrumental in garnering international clients. I look forward to the next opportunity to work with Karie and I highly recommend her design services."

Carol Perry
Owner, Island Bliss Farm